The Crittiks story

Good work deserves a better workspace.

Built by people who were tired of juggling six tools themselves.

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A LITTLE MORE CONNECTED

More room for the work that matters.

Built by people who were tired of juggling six tools themselves

Crittiks started the same way most small businesses actually run — one person, a CRM in one tab, a task board in another, invoices somewhere else, a signing tool for contracts, and no single place that showed the whole picture. Every new client meant re-typing the same details three or four times. Every late invoice meant remembering to chase it personally.

We didn’t set out to build “another CRM” or “another project tool” — the market already has excellent versions of both. We set out to build the thing that connects them, because a business running on five separate subscriptions doesn’t actually have five separate problems. It has one: nothing talks to anything else.

Crittiks is that one workspace — Sales, Projects, Communications, Finance, Admin, and AI, working together instead of apart, at one flat price instead of five separate bills.

The team

Don Hett

Don Hett

Founder & Chief Visionary Officer

Don sets the strategic direction of Crittiks — the positioning, the pricing philosophy, and the long-term shape of the product. He built Crittiks after years of running small businesses on the same fragmented stack of tools it now replaces: it’s the platform he wished he’d had.

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Shenik Fernando

Shenik Fernando

Co-Founder & Director, Operations and Customer Success

Shenik is in charge of how Crittiks runs day to day — onboarding, support, and the feedback loop that keeps the product decisions grounded in what customers actually need rather than what looks good on a roadmap. He’s the person a new customer talks to when booking a demo, and the one making sure what gets learned from those conversations makes it back into the product.

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Ash Ahamed

Ash Ahamed

Co-Founder, CTO

Ash is in charge of technology and marketing at Crittiks: the platform, the AI layer and how every suite connects, and how Crittiks reaches the businesses it’s built for.

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Shalinda Jayasinghe

Head of Cybersecurity

Shalinda leads security review across Crittiks — the systems behind tenant isolation, encrypted credential storage, and the audit trail that tracks every sensitive action on the platform. His work is the reason Crittiks’ Security Policy is a real technical account of how the platform protects data, not a generic statement.

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Don Hett receiving recognition at the FUELD Conference in Dubai, December 2025
FUELD CONFERENCE · DUBAI 2025

Trendsetters to Watch

Crittiks was recognised at the FUELD Conference in Dubai. Founder Don Hett shares what the recognition means for the team and the work ahead.

Read Don’s account
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THE SPACE TO DO YOUR BEST WORK

Less switching.
More creating.

Built around the way you work

Small teams. Big possibilities.

Your business is more than a pipeline or a project board. Bring the people, conversations and moving parts together, so you can get back to what you do best.

Meet your workspace
✳
A little less busy. A lot more business.

Everything connected.
Finally.

Ready to run your business from one place?

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